Hats off to Fespa for getting stuck into a dialogue with ad agencies and the wider creative community at the Eurobest conference next month.
The organisation’s twofold aim of showing creatives what is possible with print and also taking on board what it is they want to achieve so it can help its printer members to develop better offerings for them is laudable.
One of the things that surprises me whenever I talk to the creative community is just how much they love and value print, and yet, often as not, aren’t au fait with all that is possible. It’s not just the latest developments such as variable data that they aren’t aware of, often it’s also ways production techniques, materials and substrates can add impact and appeal.
There’s also a much more mundane issue that every printer needs to address, and that’s helping their clients get the most out of the tools they use to design for print.